The gallery is now closed until our next exhibition - April 7th
CONTROL + ALT + DELETE
Solo Exhibition by DENIAL
Thursday March 1st. 6-9pm - Continues until March 17
Does the world as we know it need a hard reset? International street artist DENIAL explores this question with his newest collection of visual subversions for Control Alt Delete, his inaugural exhibition at Melbourne's Vs. Gallery.
CONTROL+ALT+DELETE examines the current corporate power structures that seek to control our thoughts and lives and, ultimately, our wallets. Through advertising and branding techniques, these companies attempt to alter how we perceive the world in order to encourage consumerism at any cost. The pieces in the exhibition work to alter our perception of these branded images in an effort to interrupt their function and to create a new dialogue about the nature of our capitalistic lives. DENIAL works to develop bold new meanings by taking these household names and iconography and reimagining their structure and purpose to foster alternative modes of thinking. How long can our society coexist with corporate values and aspirations? Is it time to reboot?
The exhibition will feature a broad collection of works across a variety of mediums. From 3-D laser-cut assemblages, to original limited edition screen prints and wood-panel aerosol paintings, DENIAL takes his signature street style and boils it down to ironically consumable artworks that are as visually stunning as they are thought-provoking.
Daniel Bombardier, known by his moniker DENIAL, is a Canadian graffiti and mixed-media pop artist. His work critiques consumerism and the human condition, with an emphasis on the negative effects of modern advertising, politics, and social media that contemporary society is often ‘in denial’ about. Intended as a conceptual means of marketing absurd-ism, DENIAL further challenges traditional notions of graffiti and public art through his bold and satirical visual subversions.
DENIAL's process is mixed media in nature, incorporating traditional illustration, photography, graphic design, stenciling, free-hand graffiti and screen printing techniques among others. DENIAL appropriates familiar images and flips them on their head to create new meanings and contexts. The most recent works are 2-D paintings on wooden panels, merging mid-century pop art style with contemporary street art techniques and a sharp social commentary. The 3-D pieces push this hybrid of mediums to a new level, re-imagining older concepts and developing new ideas to create bold and unique wall-hanging pieces that are more akin to sculptures than traditional paintings.
DENIAL also employs a small team of talented artists to aid in the production of larger scale projects and empowering them to create their own original works. Using guerrilla-marketing techniques, DENIAL maintains a prolific street campaign of over 500,000 stickers, placards, and murals posted and painted worldwide. The artist spends much of the year traveling and exhibiting throughout Canada, the United States, and abroad.